Skilled Copywriting,
for the Pet Industry
Grow your business. Focus on what you love. Reach your goals.
Pets are your passion
You started your business because you love animals.
Maybe you handle them daily as a veterinarian, trainer, or groomer. Or you run a facility, like a rescue shelter or boarding center. Perhaps you own a store specializing in the sale of pets and their supplies.
However you’ve chosen to pour out your love, it requires that you manage a business. But the work behind your business often cuts into your time. That precious time with those creatures that captured your heart. And free time? Forget about it.
You want to serve more clients and customers. But how do you get there?
Animal care is labor-intensive on its own. You don’t have the time or energy to add much more to your day.
How can you stand out to pet owners online?
How can you get your brand’s message out and not be stuck behind a computer screen all day?
How can you make more money and avoid burnout?
Hiring a professional copywriter can give you those results and actually bring the relief you’re looking for.
Let’s grow your business together
Take copywriting off of your long to-do list.
No more writing customer emails after a long day of work. Or spending hours figuring out how to talk about cat litter for the tenth time.
Let’s develop a strategy to communicate with your ideal customer in a way that converts.
Using effective copy, we’ll cut through the noise online and grab the attention of pet owners. Helping you become their trusted animal expert.
You put a lot of time and energy into learning the behaviors and patterns of animals. That’s why owners look to you. They trust you to provide care for their beloved pets. You don’t have to become a copy expert.
My aim is to take writing to those owners off your plate.
By taking advantage of my copywriting services, you’re investing in a connection with your readers.
You’ll focus on the animals you love
Spend less time in the office. Spend more time improving the lives of animals.
Tending to their care
Providing training that gets results
Selling products to families who care for and pamper their pets
Developing your understanding of animals through ongoing learning
Advocating for the ethical treatment and protection of animals
I’ll focus on getting your clients and customers to act.
Services
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Landing Pages and other Direct Response Copy
Create copy that influences people to buy your services and products. Build your email list and communicate your offers.
Landing Page | starting at $500
Opt-Ins/eBook | starting at $300
Product Descriptions | starting at $100
Facebook Ads | starting at $50 ea (5 minimum)
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SEO Websites and Blogs
Make a good first impression. Communicate to your ideal client through a professional, cohesive website. Build brand authority.
Use Search Engine Optimization to help people find you and your services online.
Website | starting at $300 per page
Blog | starting at $250 per 1000-1200 words
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Email Sequences and Newsletters
Capture your voice and share your offers directly with clients and customers. The ideal way to nurture leads. Build a relationship where you offer real value. Earn more sales.
Email Sequence | starting at $75 each email (3 minimum)
Newsletter | starting at $150 each
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Bundles and Retainers
Ask about monthly retainers and saving money by bundling services.
I can help you build a strategy that uses various forms of copy to tell your story and brings your client on a journey with intention.
Mention it in your Discovery Call and I’ll work on developing a proposal to fit your needs.
Hi, I’m Lacey
A copywriter who is obsessed with her rescue animals.
I’ve owned pets my entire life. From goldfish to guinea pigs. My dogs are spoiled members of our family. And I enjoy researching fascinating animal facts.
As a pet owner, I look to experts like you for information and products that relate to my animals. I want to help you provide relevant, creative content for your readers that they find engaging and beneficial. And I want to help your business thrive.
You are working to provide quality care and a happy life for animals.
That’s something I believe in.
I’m here to help you succeed
We’ll get your ideal clients to COME to your website or business through organic searches and quality ads that speak to their needs.
They’ll choose to STAY in your strategic sales funnel because of your experience and trustworthy content.
They are sure to CATCH your passion and love for animals through our value-filled copy.
The effort you put into reaching your ideal customer will ROLL OVER into benefits for you —
They will DROP money on your products and services and SPEAK to others about their experience.
Portfolio
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Here you’ll find a Search Engine Optimized (SEO) blog post that teaches parents how to consider the "3 Best Questions to Quickly Manage Kids’ Artwork at Home"
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Check out this landing page that advertises a free training event for owners of older dogs. It includes links for registration and serves as an email opt-in. A welcome email sequence is then sent.
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Take a look at this first email in the welcome sequence following this dog trainer’s email opt-in. The goal is to provide value to his potential clients. These nurturing emails always include a clear call to action.
What does working with me look like?
You book a call.
In this 30-minute conversation, we discuss what copy would best serve you. And we see if we are a good fit for one another. Then I email you a proposal based on your needs within 48 hours.
You receive a contract to sign and an invoice to pay.
A contract and invoice are included with your proposal. You reserve your slot and deadline by paying 50% of the project cost. I do offer the option of choosing a small test project if you prefer to start slow.
I get to work on researching and writing your copy.
This is where we both get to shine by using our talents. After answering a few business questions, you go about your week. Worry free. I complete your copy by our agreed-upon deadline and send over the draft.
You receive the first draft and make the final payment.
The copy arrives in your inbox as a Google Doc. It’s fully edited and formatted for your needs. After the remaining 50% payment is made, you can receive your included round of edits if you desire.
We evaluate and discuss working together in the future.
Based on our first project, we meet for feedback and decide if we’d like to continue working on future projects together.
Let’s get started
Fill out this short form to tell me a little about your business. Submit it.
A schedule will appear for you to choose the best time available for our call.
In our 30-minute consultation call we’ll cover:
Your goals – How do you want to transform your business? Gain more time? Increase your income? Grow your brand? Reach more people?
Your ideal audience – Who is your audience? How are you seeking to solve their problems and build their trust?
Your SEO – Are you ranking on Google? How can we improve your reach?
Your strategy – How you are warming up leads and creating authority with your audience? We’ll discuss blogs, email, and social media to keep your content relevant.
Any additional needs - Again, I want you to focus on what you love. Let me know how I can help you reach your goals. What do you really want?