Is the content you’re putting into the world producing the results you hoped to see?

Are you frustrated that your audience isn’t growing? Are buyers skipping out on your amazing offer? Do you wish more people would come to you for your expertise?

Information is being added to the internet daily. Creating content isn’t for the faint of heart. It can start to feel like you’re yelling into a void or saying the same thing repeatedly. And it makes you wonder what you should say that could make a difference this time.

Your goal: create content that people are looking for.

But it can be a challenge to communicate in a way that gets readers to care about what you have to say. To trust you. And to want what you have to offer. That’s what marketing is all about after all, right?

So, how are you currently deciding on what content to create? What’s your process?

Let’s talk about the basics of producing quality copy.

Are there any of these important steps you need to bring into your process?
Brainstorming what to say by researching your clients' interests and problems
Writing creative copy that explains your offer, sounds good, and has been edited
Paying attention to your copy’s performance by tracking analytics
Adjusting and staying relevant by updating your content regularly

You might have taken the time to develop a schedule for your posts. So you post or send an email on that *magical* day every week. Great! You should be seeing results from that investment of time and energy. A schedule is an easy way to make your work more manageable.

If you haven’t, take a moment to consider what an impact this step would have on your business.

Let’s agree that managing a business and coming up with content ideas can start to feel like a never-ending Do-It-Yourself project.

The beginning is exciting and energizing. Your instincts and skills help you find the results you’re after.

Maybe you’ve had some big wins. That post you wrote got more traffic than you expected. You made several sales from that email promotion.

But there’s no time to celebrate. Before you know it, you’re slogging away at the computer. Chasing similar results from the next piece of content. Perhaps without really knowing why that copy performed so well in the first place.

So, how can you re-create the energy of that post or email sequence? How can you avoid the roller-coaster often associated with doing business online?

Well first, you need a plan. Better put, you need a strategy.

Any good strategist is going to ask themselves these three important questions:

Where am I currently?
Where do I want to go?
What steps are going to get me there?

Okay, great, you have the questions to start with. You understand the basics in producing quality copy. And you know a schedule will make your life easier. But how do you apply these concepts to your content creation?

Be Intentional With Your Content Strategy

Here’s how to get started:

Get familiar with who you’re talking to and be specific about your ideal client or customer. Figure out what they need and want.
Create what’s often called “Content Pillars.” These topics give direction to your content marketing.
Remember, you don’t want to always focus on selling. You want to nurture your relationship with your ideal audience. This looks like educating them and providing free content that benefits their lives. It also helps you connect on a human level through interests you have in common.
Don’t forget Search Engine Optimization. Learn which keywords you should target based on what your audience is looking for online.
Stay true to yourself by defining your brand, voice, and style
Develop a schedule for posting content that is manageable and effective.

You can still remain flexible to the needs of your business and customers. A plan will keep the waves of your emotions and the latest trends out of your decision-making. So you don’t sacrifice what makes you stand out from competitors in the first place.

Maximize Your Content Strategy by Working With a Copywriter

You can go ahead and keep lone-wolfing it. You’re smart.

After all, you’ve created beneficial products and services for people. I’ll bet you’ve even made enough sales to know you’re good at sharing your offer. People want what you have. That’s incredible.

You are as amazing as you feel! You’re probably talented enough to implement a useful content strategy on your own.

But, why would you want to keep doing everything?

If the above is true, then your business is growing. The demand for your time and energy is no doubt growing as well.

It’s time to maximize that growth. It’s time to get the help you need. It’s time to collaborate. To gain the benefits of entrusting another professional to help you build your brand. To increase your effectiveness as a business owner. It’s time to delegate.

It can be risky to hire someone. It’s natural to run through all the possible “what if” scenarios.

So, to ease your mind, here are some benefits of hiring a professional copywriter. One who can assist you in your content strategy development and its management. And what you should look for when choosing one.

A Copywriter’s Main Focus Is Getting Your Customers to Act.

Have you ever asked yourself what makes something “copy?” Content includes words that are interesting, amusing, or informative. Copy is set apart by the fact that it’s anything written to cause a person to take action.

Establishing a content strategy with a copywriter goes beyond having a personal assistant. We assist in more than creating blog topics and a social media schedule.

Our goal is to learn what you want your readers to do and to influence them to take that action. We infuse strategy into every website, blog, email, or sales page we produce for you.

A Skilled Copywriter Stays Up-To-Date on Current Trends in the Marketing Space.

Your customers’ needs evolve — the market changes. A copywriter should be following trends and learning how to adapt to our client’s needs.

For example, today, you want a copywriter who isn’t afraid of ChatGPT. Someone who understands its benefits and limitations. And can even help you use it effectively if needed.

A Copywriter’s First Step in Creating Quality Content Is to Learn What Your Customers Want and Need

You must start by building a relationship with your target audience to create an effective marketing strategy.

A copywriter seeks to provide the value your customers and clients want. Results take place by sharing how your offer will help solve their problems.

A Professional Copywriter Understands That You Have a Business to Run

As a business owner, you have enough to worry about. You need a copywriter that will keep the process of working with them simple.

Obtaining a done-for-you service that gets results is the reason you would choose to work with a copywriter in the first place.

By Working With a Copywriter, You Can Clarify Your Voice and Brand

You have a unique personality and message. Outsourcing your writing shouldn’t take away from that. A copywriter works with you to develop and define your message's tone and voice. You should feel that your content reflects who you are to your audience.

This helps you maintain a consistent presence across many platforms without managing it alone.

A Freelance Copywriter Is Flexible

As a freelance copywriter, I love meeting my clients’ needs in a customized way.

Want Better Results? Hire a Copywriter to Establish an Effective Content Strategy